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Media Control, Second Edition: The Spectacular Achievements of Propaganda (Open Media Series) by Noam Chomsky
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Media Control, Second Edition: The Spectacular Achievements of Propaganda…

by Noam Chomsky

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Around 2005 I cataloged a video for the library where I work. In 1990 Edward Bernays, the creator of public relations as we presently understand it, spoke at my school. He was about 100 years old at the time and died a few years later. He gave a fascinating talk and although all that happened was a staionary camera focused on him as he told stories for a couple of hours I took a bit longer to catalog the tape for having found myself taken up with the narrative. He told a story about World War I in which he mentioned, only in passing, that at the time he was doing some "work as a civilian advisor' to the War Department. He did not say "the Creel Commission," which leads me to believe that he at least had some idea that many view his work as something other than noble or admirable. If he thought his work good and honorable, why did he talk about anything else but how he helped invent propaganda and worked to bring the United States into the First World War.

This book by Chomsky provides the background and context to help understand how one of the father's of propaganda would evade credit (or blame?) while telling the story of public relations. Unlike his longer books, this one proves very easy to read and much more straight-forward. Small independent presses have, over the last 10 years or so, published short, pocket sized, books of Chomsky's thoughts on a given theme. When heavily edited, Chomsky comes across as far more accessible and understandable than in any of his larger works, such as Necessary Illusions or Manufacturing Consent.

The word "Propoganda" has acquired a pejorative meaning. Those creating and disseminating it have a need to avoid having their life's work recognized for what it is. As such you read and hear numerous definitions of "propaganda" and various self-serving explanations of what does and does not constitute this type of communication. Chomsky takes most of the book to describe and define propaganda and place it in the context of U.S. history. ( )
3 vote sa54d | Aug 29, 2006 |
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