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L'intelligence économique by Alain Bloch
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L'intelligence économique

by Alain Bloch

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Amazon.com Product Description (ISBN 271783821X, Paperback)

L'intelligence économique est un concept nouveau qui a rencontré un important succès depuis son apparition en France. La 2e édition de cet ouvrage, profondément remaniée, explore les développements les plus récents du domaine. Comment articuler démarche réseau et stratégie d'influence dans l'acquisition du renseignement? Quelles conséquences attendre des percées de l'intelligence artificielle en matière de traitement de l'information? Quels rapports l'intelligence économique entretient-elle avec le management de la connaissance? Quel rôle joue-t-elle dans les stratégies d'innovation? En pratique, quelles évolutions en attendre pour l'action des dirigeants?

(retrieved from Amazon Thu, 12 Mar 2015 18:21:28 -0400)

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