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The Word of Mouth Manual: Volume II
by Dave Balter
References to this work on external resources.
Wikipedia in English
Amazon.com Product Description (ISBN 0979668514, Board book)
Why is this book $45.00?
* Only a few thousand have been made
Of course, if you don't want to pay for this fantastic, water-resistant version, you can get the entire book for FREE in PDF form from 20 of the big thinking bloggers around. You can find more about that at: www.bzzagent.com/monkey.
And that's the point. The Word of Mouth Manual, Volume II is the ultimate illustration of how Word of Mouth actually works. Each element of the book (including the free distribution) was carefully crafted as an example of how you can make Word of Mouth work.
What do Falco and the Grateful Dead have in common? How did Joey Chesnut unseat "Tsunami" Kobayashi in the Coney Island hot dog eating contest? From Tickle-Me-Elmo and Casey Kasem to Crocs and those terribly annoying HeadOn commercials, the book is packed full of real-world examples of what makes people recommend products and services to each other. If you're a company who is interested in how to get people talking, you can't get started without reading the Manual.
The Word of Mouth Manual, Volume II is the second book from BzzAgent founder and CEO, Dave Balter. His first book, Grapevine, was released in December 2005.
BzzAgent, Inc. is an international word-of-mouth media network that helps companies accelerate and measure honest, real-world conversations among everyday consumers. BzzAgent's more than 250 clients generate awareness and shape perception about their products and services via the company's growing community of 420,000 trained consumer volunteers. For more information on the company visit www.bzzagent.com.
(retrieved from Amazon Thu, 12 Mar 2015 18:01:43 -0400)
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