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Managing Customer Value: Essentials of…

Managing Customer Value: Essentials of Product Quality, Customer Service,…

by Bill Dodds

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Amazon.com Product Description (ISBN 0761826319, Paperback)

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

(retrieved from Amazon Thu, 12 Mar 2015 18:11:00 -0400)

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