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The New Venture Adventure: Succeed with Professional Business Planning
by Ueli Looser
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"Professional investors will only back ventures that come with a well-prepared, professional business plan. A great business plan is the basis on which a business idea can be realized. It is the means for obtaining the necessary capital for setting up and developing a business successfully." "Entrepreneurialism, start-ups, and profitable growth have been key elements in McKinsey's knowledge development and consulting activities for many years. In The New Venture Adventure, one of the world's leading management consultants provides a manual for anyone who wants to plan for and set up a new venture: step-by-step guidance to the concepts needed to prepare a great business plan and arrange the financing of a business idea; practical methods for valuing a start-up; the essential knowledge needed to participate effectively in discussions and negotiations, thus ensuring you get the right deal; detailed example of a professional business plan showing both form and content; guidance on how companies grow: the consecutive stages that a typical start-up company will go through on its way to realization and success." "As well as looking at planning from an economic perspective - operational measures, personnel resources, planned investments - this book analyzes decisive success factors such as product and customer benefit, a focused business strategy, the requirements for the management team, and marketing and distribution concepts, That a business idea "must make money" if it is to convince the investment community, that the goal is to increase the value of the business, is demonstrated in the book as clearly as are the measures that need to be taken to do this."--BOOK JACKET.
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