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30-Second Seduction: How Advertisers Lure…
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30-Second Seduction: How Advertisers Lure Women Through Flattery,…

by Andrea Gardner

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A great idea that unfortunately re-hashes everything you already know about marketing, advertising, and the general business of selling you more stuff you don't need. My major consolations are, (1) I didn't actually see advertising for this book and get sucked into buying it, and (2) when it got downright boring I did not feel too guilty to skim. If you want an exhaustive treatment of the subject for a school research project, then go for it. If you want something interesting that you don't already know look elsewhere. ( )
  jonesjohnson | Sep 12, 2008 |
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Focuses on the ways that advertising targets women and how ads affect decisions, purchases and everyday life. Gardner interviews women from diverse backgrounds and ages to uncover how advertising impacts every woman differently.

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