Amazon.com Product Description (ISBN 039306722X, Hardcover)
A fly-on-the-wall account of the smart and strange subcultures that make, trade, curate, collect, and hype contemporary art.The art market has been booming. Museum attendance is surging. More people than ever call themselves artists. Contemporary art has become a mass entertainment, a luxury good, a job description, and, for some, a kind of alternative religion.
In a series of beautifully paced narratives, Sarah Thornton investigates the drama of a Christie's auction, the workings in Takashi Murakami's studios, the elite at the Basel Art Fair, the eccentricities of
Artforum magazine, the competition behind an important art prize, life in a notorious art-school seminar, and the wonderland of the Venice Biennale. She reveals the new dynamics of creativity, taste, status, money, and the search for meaning in life. A judicious and juicy account of the institutions that have the power to shape art history, based on hundreds of interviews with high-profile players, Thornton's entertaining ethnography will change the way you look at contemporary culture.
(retrieved from Amazon Fri, 24 Apr 2009 07:57:57 -0400)
Its major flaw is that it accepts the stories of the protagonists for the most part uncritically. Part of this seems to be the author's payment for access, especially for her contacts at Artforum magazine. The book also suffers from her tendency to ask cliche questions, such as "what is art?", and then quote the formulaic answers verbatim. She doesn't seem to push for interesting answers beyond the formulas. (In one case, she remarks that the interviewee is writing emails on his BlackBerry as he answers her questions, and it is completely believable.) It is missing a chapters focused on the dealers, although it does have a chapter on Art Basel.
The $12 million-dollar stuffed shark gives a much better story of what drives the art market, especially the branding and the economics. This book complements that one well. (