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Doing Business on the Internet: How the…

Doing Business on the Internet: How the Electronic Highway is Transforming…

by Mary J. Cronin

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Building on the information provided in its bestselling predecessor, this new edition of Doing Business on the Internet has been updated to include new opportunities for Internet businesses and innovative applications on the World Wide Web. Through case studies and analysis of successful on-line ventures, this book provides inside information on how a variety of companies are using the Internet to gain competitive advantage. A fascinating and illuminating look at what works, what doesn't, and how to make the most effective use of the Internet."Cronin draws from the experiences of more than 100 net-savvy companies to help you develop a cost-effective Internet plan and learn the ropes of interacting with customers online". - NetGuide… (more)



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