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Loading... Tuned In: Uncover the Extraordinary Opportunities That Lead to Business…by Craig Stull
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will love Sign up for LibraryThing to find out whether you'll like this book. A very insightful process that focus on the customers instead of your organization. Are you catering to your sales reps, your boss, your CEO, or your customers? How do you know that you are catering to your customers? Only if you actually listen to your customers in their own turf you can understand them. You do not have one type of customers, you have several buyer personas, and you need to identify them and find out what problems they face and how to help them. (  ) m_cyclops | Aug 5, 2009 |   no reviews | add a review
Amazon.com Product Description (ISBN 047026036X, Hardcover)If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.(retrieved from Amazon Fri, 24 Apr 2009 07:58:22 -0400) The first test round has been closed. Visit the Open Shelves Classification group for details. |
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