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Tuned In: Uncover the Extraordinary…
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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business…

by Craig Stull

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A very insightful process that focus on the customers instead of your organization. Are you catering to your sales reps, your boss, your CEO, or your customers? How do you know that you are catering to your customers? Only if you actually listen to your customers in their own turf you can understand them. You do not have one type of customers, you have several buyer personas, and you need to identify them and find out what problems they face and how to help them. ( )
  m_cyclops | Aug 5, 2009 |
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Amazon.com Product Description (ISBN 047026036X, Hardcover)

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

(retrieved from Amazon Thu, 12 Mar 2015 18:02:22 -0400)

"A proven strategy for dominating markets developed over fifteen years, Tuned In reveals the secrets that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy because they solve the problems they have and make their lives better." "Using a simple six-step process, Tuned In teaches you how to discover real and meaningful insights into any market. You'll learn how to identify unresolved problems, understand what buyers really want, create breakthrough experiences, and establish strong, sustainable connections to your market. Through dozens of real-life examples across a wide variety of industries, you'll learn how leaders create products and services that resonate - and the traps many others fall into when they don't."--BOOK JACKET.… (more)

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