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Zapklare brokken by H. van Dijk
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Zapklare brokken

by H. van Dijk

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Zeer prettig leesbaar en lezenswaardig boek over reclame.
Geschreven door een insider, want vaak bekroonde copywriter Hans van Dijk, oprichter van reclamebureau SkipInto.
Vrijwel alle theorieën, begrippen en vaktermen komen aan bod.
Hoe werkt een reclamebureau? Wat komt er kijken bij het bedenken van een idee? Waarom is reclame verslaafd aan Bekende Nederlanders? Hoe zit het Nederlandse bureaulandschap in elkaar? En hoe vind je daar een baan? ( )
  1zilvervisje | Mar 8, 2009 |
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