Click on a thumbnail to go to Google Books.
Relationship Marketing (Marketing Science Institute (MSI) Relevant…
No current Talk conversations about this book.
References to this work on external resources.
Wikipedia in English
Amazon.com Product Description (ISBN 0965711498, Paperback)Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.
(retrieved from Amazon Thu, 12 Mar 2015 18:25:09 -0400)
No library descriptions found.
RatingAverage: No ratings.
Is this you?
Become a LibraryThing Author.