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Marketing Research : A Practical Approach…

Marketing Research : A Practical Approach for New Millennium With Data…

by Joseph F. Hair

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Amazon.com Product Description (ISBN 0072358440, Audio Cassette)

This book, which represents a departure from the standard offerings for this course, is distinctive in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical information research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, it is so replete with real-world material that it allows students to see the immediate value of marketing research.

(retrieved from Amazon Thu, 12 Mar 2015 18:17:27 -0400)

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