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Icons: Magnets of Meaning

by Aaron Betsky

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From blue jeans and surfboards to cosmetics and corporate logos, 12 everyday objects are recast as icons-single, physical forms that embody a complex universe of associations-and explored as benchmarks for the current state of design. Includes essays by Betsky, Chee Pearlman, and others.
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Published on the occasion of the exhibition held April 18 to August 5, 1997 at the San Francisco Museum of Modern Art.
  DocentOffice | Oct 19, 2011 |
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From blue jeans and surfboards to cosmetics and corporate logos, 12 everyday objects are recast as icons-single, physical forms that embody a complex universe of associations-and explored as benchmarks for the current state of design. Includes essays by Betsky, Chee Pearlman, and others.

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