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The Ten Faces of Innovation: IDEO's…
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's…

by Thomas Kelley

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Showing 5 of 5
Great ideas to increase innovation in the workpace ( )
  booksbooks11 | Mar 26, 2011 |
gives 10 persona's of innovative type people. Great descriptors and cool examples. It really helps you identify the various assets that different types of people bring to the creative process. ( )
  tcatchim | Nov 27, 2009 |
Similar to 'A Whole New Mind'.

The roles that I have developed (in order):

*Anthropologist
*Experimenter
*Hurdler
*Collaborator
*Cross-Polinator

It's always easier to perform a role when you can give it a name. ( )
  dvf1976 | Apr 24, 2008 |
I find this type of left-brain, integrated thinking appealing. This book highlights through numerous success stories at Ideo the value of using flexible teams of different types of creativity. ( )
1 vote jpsnow | Mar 5, 2008 |
The Ten Faces of Innovation is a book about people, employees mainly, on any kind of organization. It guides us through 10 different roles they may take, that are big advantages in a company’s innovation process. The book was written by Tom Kelley, the general manager of IDEO, a multi-national and highly awarded design company. Through out the book, Tom bases his theories on observations he made and projects he participated with hundreds of different clients and employees.

Read the rest at http://sergiosantos.info/2007/10/book-the-ten-faces-of-innovation
  sdsantos | Oct 1, 2007 |
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Amazon.com Product Description (ISBN 0385512074, Hardcover)

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.

The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.

Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

(retrieved from Amazon Mon, 30 Sep 2013 13:25:57 -0400)

Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description.… (more)

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