" For most of the Middle Ages in Europe, the elite spoke and wrote in Latin. The masses did not. They spoke local, or vernacular, languages - what we now call French, German, and English. What was important to the elites was thus inaccessible to the masses. The most "important" texts were understood by only a few. Text is today's Latin. It is through text that we elites communicate (look at you, reading this book). For the masses, however, most information is gathered through other form of media: TV, film, music, and music video. " - page 68