The Medium is the Massage (1967)

Este libro muestra lo importante que es el medio deacuerdo con el impacto que tiene en las personas, ya que lo que realmente le importa a mc luhan es el medio por el cual se cuenta una información ya que es este el que tiene un efecto en la sociedad que como tal la información que se de por dicho medio.
es muy interesante como plante como las tecnologias son extensiones del hombre tal como el telefono extension del oido por ejemplo. ( )

First published in 1967, the book actually looks like an internet site. It challenged us to "look-around" to see what's happening. It explained why.

Look at...You, your family, your neighborhood, your education, your job, your government, and "the others". McLuhan walks us through the way this environment has been messaged, compellingly, into participation.

The media as an extension of human faculties--as the wheel is an extension of the foot, electric circuitry is an extension of the central nervous system. Both action and thought are altered.

McLuhan popularized the observation that communication technologies are at the cutting edge of change, and lie on a vector - he explores where it points, and how it shapes and colors thinking/being/doing. The vector of stone, clay, paper, cathode ray, real-time screen. ( )

before the internet, before cell phones, before walkman's, before cable tv, this guy was on top of how everything influences us: what we are bombarded with in sight and sound. (do not think about the white bear.) so, he's been in and out of favor, perhaps he states what's obvious to us now: advertising lives this bible. plus! it's a very clever read. ad note: I'd forgotten how small the first edition book was until i stumbled across it. 6 stars. ( )

Writer Lev Grossman has chosen to discuss Marshall McLuhan, Quentin Fiore’s The Medium is the Massage: An Inventory of Effects on FiveBooks as one of the top five on his subject- The World Wide Web, saying that:



"...The language McLuhan employs is, of course, somewhat quaint, and his tone is basically Messianic but if you really want to look at what everybody else is building on, it’s really McLuhan's ideas. Yeah, it’s amusingly of its time, and it has that sort of 60s-era Utopianism, but it’s also amazingly up-to-date...."


The full interview is available here: http://five-books.com/interviews/lev-grossman ( )

I read this a long time ago and found it heavy going. Great title but I found the innards a bit incoherent. I have a feeling he could have said what he wanted to say in a couple of blog posts. Interestingly, if I recall correctly, his main point was that the form of communication, rather than its content, is what shapes societies. Try telling that to a blogger. I suspect she will tell you that content is everything! ( )