Click on a thumbnail to go to Google Books.
Culture And Consumption II: Markets, Meaning, And Brand Management
No current Talk conversations about this book.
References to this work on external resources.
Wikipedia in English
Amazon.com Product Description (ISBN 025321761X, Paperback)
A follow-up to Grant McCracken’s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken’s previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.
(retrieved from Amazon Mon, 30 Sep 2013 13:54:37 -0400)
No library descriptions found.
An edition of this book was published by Indiana University Press.
Is this you?
Become a LibraryThing Author.