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Persuasive Technology: Using Computers to…

Persuasive Technology: Using Computers to Change What We Think and Do

by B.J. Fogg

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There has been a growing interest in studying the social psychology of human-computer interaction, where it can be demonstrated that people treat computers as other people in many respects. Fogg builds on previous work, most notably by Nass and Reeves, and takes it further into a study of computer persuasion in different domains. The book is an eye-opener for readers who tend to think of digital artifacts mostly as value-neutral tools or communication media.
  jonas.lowgren | Feb 4, 2011 |
This book is highly recommended for anyone doing interface design. Fogg essentially defines a whole new discipline in one single volume. In painstaking detail, he describes a myriad of issues surrounding credibility and computers. Though this could easily serve as a college textbook, in has appeal to a larger audience. The discussions are easy to follow and at times mesmerizing. Rich, relevant examples bring concepts to life. ( )
  Pivo1 | Mar 25, 2007 |
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