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1,102813,446 (4.01)2
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.… (more)
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Showing 1-5 of 8 (next | show all)
Good overview, and great pointers. Examples are good too, although sometimes a bit hard to get.
Some concepts overlap.
No recap of multiple principles on some examples. Could have been useful.
Marked ~40 principles that are essential to my j0b as product manager. However, no big discoveries or true guidelines. Simply confirming what I observed already. ( )
  jbrieu | Nov 6, 2020 |
What to expect from a book with such a title.

I only read about 30 principles, including a few ones that might be helpful.
Disliked this book. ( )
  AlexandraWD | May 24, 2016 |
Selected e-content from Google Books: https://goo.gl/SVPN08

Review from World Cat:
"Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is actually the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to search through different references and resources to find the information and know-how required to make a design work -- until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of the concepts applied in practice. From the "80/20 rule" to "chunking," from "baby-face bias" to "Ockham's razor," and from "self-similarity" to "storytelling," readers will expand their knowledge of 100 common design concepts. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. Book jacket."--Jacket.
  COREEducation | Jul 16, 2015 |
The subtitle of this book is "100 ways to enhance usability, influence perception, increase appeal, make better design decisions and teach through design" and it is pretty accurate. The principles are drawn from different design disciplines including information architecture, interface design and architecture as well as engineering and (some) marketing. There is a strong bias in favor of human-factors principles dealing with individual perception and cognition. I would imagine that it can serve as a handy reference for interaction designers, particularly in cases concerned with interface design and usability.
  jonas.lowgren | Apr 20, 2011 |
bby310 ders kştabı
  tonta | Apr 16, 2009 |
Showing 1-5 of 8 (next | show all)
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» Add other authors (3 possible)

Author nameRoleType of authorWork?Status
William Lidwellprimary authorall editionscalculated
Butler, Jillmain authorall editionsconfirmed
Butler, Jillmain authorall editionsconfirmed
Holden, Kritinamain authorall editionsconfirmed
Holden, Kritinamain authorall editionsconfirmed
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Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

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