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This insightful record takes readers into the campaign war room and shows how Kevin Rudd and a rookie team won an election from one of the most successful and experienced political leaders in Australian history. The dedicated band of political and creative strategists who engineered the Labor Party's reversal of fortune are introduced, including Rudd and the Party's National Secretary Tim Gartrell, who cooperated with the writing of this book. An insider’s perspective examines the development of a modern political party machine and the path towards its success.