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Public Relations Writing and Media…
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Public Relations Writing and Media Techniques (5th Edition)

by Dennis L. Wilcox

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Amazon.com Product Description (ISBN 020541849X, Paperback)

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners.

(retrieved from Amazon Mon, 30 Sep 2013 13:34:02 -0400)

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