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The Whuffie Factor: Using the Power of…
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The Whuffie Factor: Using the Power of Social Networks to Build Your…

by Tara Hunt

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Read this as part of a reading group discussion at artsjournal.com/gap. It's a good introduction to the values of social networks. My group read it in regard to how its lessons can be applied to the arts -- to individual musicians and to organizations.
  Disquiet | Mar 30, 2013 |
A reasonable book on the importance of creating and maintaining social capital ('whuffie') online, specifically targetted at helping organisations better understand how to present themselves and participate online. A lot of examples from a wide range of organisations successfully employing this strategy (e.g. Dell, Zappos, Moleskine). A bit heavy on the bullet-points and lists of things to do, but that's fairly typical for this sort of business book. If you're not a corporate marketer, it does have a useful message about reflecting on the ways you contribute to and participate in online communities, but that's kind of secondary. The main target audience for this book in my opinion is communications and marketing groups. Its advice is generally sound. ( )
  rakerman | Aug 27, 2009 |
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I was flattered to hear that Hunt wanted to use the word in her title, and now that I've read the book, I'm very pleased to have my little neologism attached to such a fine read.
added by lampbane | editBoing Boing, Cory Doctorow (Apr 21, 2009)
 
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Also published as The Power of Social Networking
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Provides information on ways to connect with customers through social networks in order to create demand and sell more products.

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