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The Case for B2B Branding: Pulling Away from the Business-to-Business Pack
by Bob Lamons
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Amazon.com Product Description (ISBN 0324398654, Hardcover)The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
(retrieved from Amazon Thu, 12 Mar 2015 17:58:32 -0400)
"Dozens, perhaps hundreds of books have been written about branding, but none from the B2B perspective. This is the first. Lamons has researched and compiled a treasury of business-to-business case studies, describing in detail how more than 20 companies have discovered the secret of leveraging brand power for competitive advantage."--BOOK JACKET.
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