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Cause for concern : results-oriented cause marketing
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Amazon.com Product Description (ISBN 0324311303, Hardcover)Can 'cause marketing' help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense for businesses, and how to make a profit using cause marketing. And he also includes special sections on the ethics of cause marketing as well. Plus, CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING is easy-to-read and full of study tools, so you'll be able to succeed on the test also!
(retrieved from Amazon Thu, 12 Mar 2015 18:12:03 -0400)
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