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Spanning Silos: The New CMO Imperative by…

Spanning Silos: The New CMO Imperative

by David A. Aaker

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Spanning Silos, identifies the biggest challenge in global business today, working with and through the product, service and P&L silos within established businesses. David Aaker, discusses the challegnes fromm a CMO perspective, however this is an equally large challenge in the agency and marketing service partners of these organisations. A must read for anyone working in a managment position within a global company with responsibility for any cross border activity.
  juliewalker11 | Nov 27, 2008 |
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