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The Ernst & Young Entrepreneur of the Year…

The Ernst & Young Entrepreneur of the Year Award Insights from the…

by Gregory K. Ericksen

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Drawing on the insights of the renowned entrepreneurs who serve as judges for the Entrepreneur Of the Year Award, Gregory K Ericksen provides an insider's look at how and why enterprises succeed across the full range of business opportunities, including technology and communications, e-business, manufacturing and many other categories. Ericksen outlines the make-or-break criteria developed over 15 years in Ernst & Young's Entrepreneur of the Year programme to reveal the sound business principles that spell success in any economy. Readers will explore such attributes of winning entrepreneurs as: - Thinking big - Failing fast - Embracing the pioneer spirit - Sharing the wealth - Knowing that profits matter - Building businesses that last Analysing the drivers of business success will enable any entrepreneur to examine how his or her own company stacks up. Moreover, the keys will help determine whether they - or their business - have what it takes to succeed in today's turbulent marketplace.… (more)
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