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Art for Work: The New Renaissance in Corporate Collecting
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Amazon.com Product Description (ISBN 0875843638, Hardcover)The collaboration between art and business stretches back as far as Renaissance Italy, and in recent years has strengthened dramatically throughout the world. A growing number of corporate collections have come to rival those of museums; many contain masterpieces. In the uncertain economic times of the 1990s, why should corporations turn their workplaces into centers of cultural leadership? Is the motivation to encourage the creative process or is it to gain direct monetary or other advantage? Majory Jacobson's exhaustive research took her to thirty cities in eight countries to seek out the most innovative corporate patrons of contemporary art. Her conclusion: corporate patrons know the value of experiment, risk taking, and standard setting in business. Their art programs are a highly sophisticated management tool geared to enlightened self-interest. Work reveals not only how business has a vital role to play in the contemporary world, but also how art enhances the corporation: in selling an image in a competitive marketplace; in promoting corporate citizenship within increasingly demanding communities; and in experimenting with novel ways to educate and stimulate the workforce.
(retrieved from Amazon Thu, 12 Mar 2015 18:08:34 -0400)
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