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Essentials of Contemporary Advertising
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Amazon.com Product Description (ISBN 0073380970, Paperback)Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
(retrieved from Amazon Thu, 12 Mar 2015 18:07:50 -0400)
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