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La distribution by Marc Vandercammen
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La distribution

by Marc Vandercammen

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Recently added byLecuyer, biblioivry

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Cet ouvrage présente, à travers de nombreux exemples réels et d’études de cas, l’ensemble des thématiques liées à la distribution. De nombreux consultant en marketing ont collaboré pour écrire ce livre.
Il est organisé en trois parties : les concepts, l’univers de la distribution actuelle et les aspects pratiques de la distribution.
Il offre ainsi une information complète et pratique sur la distribution.
  Lecuyer | May 10, 2013 |
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