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Advertising in America: What Works, What Doesn't and Why
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Amazon.com Product Description (ISBN 193222601X, Audio CD)Advertising in America: What Works, What Doesn’t, and Why, featuring Roy H. Williams. Using 52-week radio schedules, Roy’s ad firm has been turning advertisers into millionaires with amazing results. In this five CD series, Roy shares with you exactly how it’s done.
You will hear Roy H. Williams as he speaks to business owners, and also private sessions in which Roy speaks directly to your staff. Roy says things that can only be said behind closed doors. Deep training. Things you’ve never heard about copy writing, scheduling, and comparative media analysis. He also explains how, why, and when to have those hard conversations with clients.
Chosen by editor Eric Rhoads to be a permanent, featured columnist in Radio Ink, Roy brings a truly unique perspective to radio. Though his firm currently has 52-week schedules airing on more than 550 radio stations, (including Los Angeles and Chicago,) Roy’s company does not specialize in radio. In fact, Roy H. Williams Marketing owns fully functional, state-of-the-art television studios as well as the world’s most exotic computer graphics equipment. So why does Roy’s company use newspaper only for classified ads and why do they buy TV schedules on less than 40 stations in America? Because radio advertising usually represents the highest and best use of his clients’ ad dollars, that’s why!
(retrieved from Amazon Thu, 12 Mar 2015 18:05:57 -0400)
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