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Direct Marketing: A Step-by-Step Guide to Effective Planning and Targeting…
by Roddy Mullin
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Amazon.com Product Description (ISBN 0749436778, Paperback)
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.
(retrieved from Amazon Thu, 12 Mar 2015 18:00:03 -0400)
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