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How to Make Brilliant Stuff That People Love ...and Make Big Money Out of…
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Amazon.com Product Description (ISBN 0470847115, Hardcover)This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
(retrieved from Amazon Thu, 12 Mar 2015 18:20:24 -0400)
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