Click on a thumbnail to go to Google Books.
The Emergence of Modern Marketing
by R.A. Church
No current Talk conversations about this book.
References to this work on external resources.
Wikipedia in English
Amazon.com Product Description (ISBN 071465390X, Hardcover)
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods.
This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
(retrieved from Amazon Thu, 12 Mar 2015 18:19:53 -0400)
No library descriptions found.
RatingAverage: No ratings.
Is this you?
Become a LibraryThing Author.