Click on a thumbnail to go to Google Books.
No current Talk conversations about this book.
Amazon.com Product Description (ISBN 0131457578, Hardcover)For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
(retrieved from Amazon Mon, 30 Sep 2013 13:43:44 -0400)
This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Is this you?
Become a LibraryThing Author.