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Marketing Management: Video Guide by Philip…
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Marketing Management: Video Guide

by Philip Kotler, Kevin Keller

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Showing 5 of 5
This is THE textbook on marketing but sadly much too technical and scholarly in its style for most managers to read. However, I'd strongly recommend that anyone with a serious interest in becoming truly professional as a marketeer should keep it on your desk and just open it at any page now and again to find and enjoy new insights about your chosen trade. ( )
  NaggedMan | Jan 2, 2014 |
Well written, and well proven, treaties on the academic practice of Marketing in relationship to the practice of selling in a Free Marketplace. A staple to anyone in the Business field that claims to be a professional, a scholar, or any other title related to an authority figure over others. ( )
  shdawson | Dec 26, 2012 |
Business
-advertising and marketing
  jmdcbooks | Oct 2, 2006 |
This highly-esteemed and widely adopted classic has long been considered the most student accessible text for the management courses in marketing. The eleventh edition, expanded yet streamlined, builds on the fundamental strengths of the past editions while highlighting recent trends and developments in marketing. The text is woven around an emphasis on four key themes: -- Customer Relationship Management -- Brand Building -- Internet/Technology Revolution -- Marketing Around the Globe It explores how the traditional theories and practices of marketing management are responding to emerging technological and market realities. Written with a multidisciplinary perspective, this balanced, comprehensive coverage also addresses the needs of practicing managers to understand the strategic, tactical and administrative aspects of marketing against the new challenges and opportunities in the marketplace. Supplemented by diverse examples, illustrations, case studies, and stimulating exercises, the text brings the essentials of the subject into sharp focus, enhancing student confidence in identifying and resolving problems. New to this Edition and Special Features:- -- An entirely NEW Chapter 2 focuses on the impact of the Internet on marketing and consumers. -- Numerous examples of online companies and marketing illustrate how technology is changing business theory and practice. -- Chapters 19 and 21 dealing with marketing's communication function merged into a single NEW Chapter 20. -- NEW ideas and emerging trends in marketing explored in greater detail. -- NEW published research findings added to every topic. -- Over 100 NEW examples and minicases of good and bad company marketing practices added to supplement/replace older examples. -- The application section includes several NEW types of challenging practical exercises. -- Updated marketing memo and marketing insight boxes in addition to completely NEW Marketing for the New Economy boxes. -- NEW Marketing Debate and Online Marketing Today questions added to end-of-chapter exercises. -- Companion Website : www.prenhall.com/kotler
  rajendran | Jun 25, 2006 |
Worst marketing textbook I ever read. ( )
  longneck | Jun 9, 2006 |
Showing 5 of 5
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Author nameRoleType of authorWork?Status
Philip Kotlerprimary authorall editionsconfirmed
Keller, Kevinmain authorall editionsconfirmed
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This is a very interesting n knowledgable book.It provides interesting Case details,explains each topic in a very appropriate way and also in a very simple way. This book will help each and every person to understand the topic easily,though the person is a merketing student or not.

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Amazon.com Product Description (ISBN 0131457578, Hardcover)

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

(retrieved from Amazon Mon, 30 Sep 2013 13:43:44 -0400)

(see all 8 descriptions)

This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

» see all 2 descriptions

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