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Amazon.com Product Description (ISBN 0131457578, Hardcover)For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
(retrieved from Amazon Thu, 14 Feb 2013 13:46:30 -0500)
This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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