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Marketing With Seminars and Newsletters
by Herman Holtz
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Amazon.com Product Description (ISBN 0899300995, Hardcover)
Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services. It outlines the marketing problems best solved through the use of newsletters and seminars, the basics of organization and production, costs, planning guidelines, testing, and sources of support services. Considerable attention is given to practical implementation with tips on printing, mailing, promotion, advertising, pricing, worksheets, writing, public speaking, copyright, information sources, word processing, how to convert a sales presentation into a seminar, and more.
(retrieved from Amazon Thu, 12 Mar 2015 18:10:17 -0400)
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