Click on a thumbnail to go to Google Books.
How to Start and Run Your Own Advertising Agency
by Allan Krieff
No current Talk conversations about this book.
References to this work on external resources.
Wikipedia in English
Amazon.com Product Description (ISBN 0070352194, Hardcover)This book offers advertising professionals and entrepreneurial dreamers advice on how to set up an advertising agency, run it, and grow it into a highly professional business. Written from the owner's perspective, this book defines responsibilities for every important agency function and job, from financial to creative to production. It gives guidance for prospecting and keeping clients, complying with advertising and business regulations, developing a business plan, leasing office space, choosing the right media, and creating effective advertising. It includes checklists, glossaries of terms, sample contracts, financial statements and legal forms, and lists of reference materials to guide readers to agency success.
(retrieved from Amazon Thu, 12 Mar 2015 17:58:03 -0400)
No library descriptions found.
RatingAverage: No ratings.
Is this you?
Become a LibraryThing Author.