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This Business of Concert Promotion and Touring: A Practical Guide to…
by Ray Waddell
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Amazon.com Product Description (ISBN 0823076873, Hardcover)The only book that looks at the business of concert promotion. Concerts are part art, part party—and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to know This Business of Concert Promotion and Touring
(retrieved from Amazon Thu, 12 Mar 2015 18:19:44 -0400)
"This Business of Concert Promotion and Touring is more than just a practical guide to creating, selling, organizing and staging concerts and tours. Its comprehensive coverage of the music business is further bolstered by insightful, authoritative text addressing the technical and artistic aspects of concert promotion." -book jacket.
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