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Managing global alliances : key steps for successful collaboration
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Amazon.com Product Description (ISBN 0201427710, Hardcover)Successful companies no longer assume they alone are capable of developing, manufacturing and marketing the products their business require. Increasingly, firms seek partnerships to stay ahead of the competition or even to survive in today's global economy. Global markets may soon be dominated by extended corporate families with multiple links and partners. For most companies, managing a competitive alliance is a relatively new art. Developing alliance management skills represents one of the biggest challenges to companies. Drawing on interviews with over 50 companies, this book offers firsthand accounts of how some successful alliance partners tackle the challenges and risks of collaborating with competitors. Corporate case studies support insights into the principles of how innovative companies define, structure and manage alliance. A step-by-step guide is provided on how to identify and exploit alliance opportunities. This work is intended for business executives, directors and MBA students.
(retrieved from Amazon Thu, 12 Mar 2015 18:12:23 -0400)
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