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Four Arguments for the Elimination of Television by Jerry Mander
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Four Arguments for the Elimination of Television

by Jerry Mander

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Jerry Mander covers the dynamic subject of the elimination of television in a logical chapter based structure compiled into four main arguments, as the title suggests. The first argument is the "Mediation of Experience" discussing topics of mediated environments, sensory deprivation and rooms inside rooms, to education utilizing television, arbitrary reality, and how television can influence its users. Argument two "The Colonization of Experience" continues the discussion of television into the realm advertising the medium uses and its effects, centralization of control and topics such as "patriotic consumption". Argument three "Effects of Television on the Human Being" illustrates anecdotal reports to the effects of long term artificial light for the human physiology, including how television effects learning and the mind. Finally argument four "The Inherent Biases of Television" complete this well orchestrated book in a final "Hurrah" of how the medium deludes the user, separates time and place, and many more interesting aspects of its uselessness and harmfulness to a user. Very easy to read, comprehend and understand, Mander has done an extraordinary job in making the reality of Television the horror of the age. A must read for book enthusiasts and educators alike. ( )
  ejakub | Feb 22, 2009 |
A must for all!!!Also recommend:Understanding Media: The Extensions of Man by Marshall McLuhan ( )
  ohdeus | Aug 23, 2008 |
A most insightful and brilliant perspective on television, media and human consciousness. You'll never look at television the same after reading this book. ( )
  PurpleV | Jul 14, 2008 |
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If this book has any basis in "authority," it lies in the fifteen years I worked as a public relations and advertising executive.
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Jerry Mander

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Amazon.com Product Description (ISBN 0688082742, Paperback)

A total departure from previous writing about television, this book is the first ever to advocate that the medium is not reformable. Its problems are inherent in the technology itself and are so dangerous -- to personal health and sanity, to the environment, and to democratic processes -- that TV ought to be eliminated forever.

Weaving personal experiences through meticulous research, the author ranges widely over aspects of television that have rarely been examined and never before joined together, allowing an entirely new, frightening image to emerge. The idea that all technologies are "neutral," benign instruments that can be used well or badly, is thrown open to profound doubt. Speaking of TV reform is, in the words of the author, "as absurd as speaking of the reform of a technology such as guns."

(retrieved from Amazon Fri, 24 Apr 2009 07:58:12 -0400)

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