Amazon.com Product Description (ISBN 0896726169, Paperback)

Throughout the twentieth century the ready-to-wear
industry, fashion journalism, and mass-media
advertising fueled one another's success by identifying
an ever-widening consumer class and fanning the
desire to be fashionable. Through more than six
hundred fashion ads that appeared in Vogue from
the magazine's debut in 1893 through the next ten
decades, Hill documents not only this symbiosis but
also an evolution in American fashion, society, and
culture.
In rich progression, the images document
metamorphoses: from alabaster Victorian
homemaker to painted flapper in just a generation, from conformist fifties mom to miniskirt-clad iconoclast only a decade later, from power-suited yuppie of the eighties to the techno self-stylist of the new millenium.
In this long view of interactions that shaped much, much more than the fashion, Hill offers a comprehensive examination and resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and women s studies.