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Eco Barons: The Dreamers, Schemers, and…
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Eco Barons: The Dreamers, Schemers, and Millionaires Who Are Saving Our…

by Edward Humes

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This book profiles the personal story of 'Conservationists' Roxanne Quimby (Burts Bees) and Doug Thompkins (Patagonia). Andy Franks, is also profiled. Mr Franks is a big mover behind the electric car/California Car project. In one chapter, the author summarized how our freeway/road system was a gift to the auto industry at the expense of the electric trolleys, etc, that were once a common feature of American Cities. While conservation is crucial, what this country needs now is futurist and opinion makers who can reshape society into a healthy place for children and for those of a collaborative spirit. Humes does an excellent job of promoting such changes.
  tedmag | Aug 17, 2009 |
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The story of the remarkable visionaries who have quietly dedicated their lives and their fortunes to saving the planet from ecological destruction. While many people remain paralyzed by the scope of Earth's environmental woes, eco barons--a new and largely unheralded generation of Rockefellers and Carnegies--are having spectacular success saving forests and wildlands, pulling endangered species back from the brink, and pioneering the clean and green technologies needed if life and civilization are to endure. Journalist Humes tells of the former fashion magnate who has saved more rainforests than any other person, the college professor who patented the plug-in hybrid car, the impoverished owl wranglers who founded the nation's most effective environmental group, and the former Hollywood pool cleaner who became the guiding force behind a worldwide effort to reduce greenhouse gas emissions. This book proves that one person with determination and vision can make a difference.--From publisher description.… (more)

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