Amazon.com Product Description (ISBN 0811818225, Hardcover)

From the creators of the GI Joe Masterpiece Edition comes this exclusive history of the world's greatest action figure. The only book to tell the whole story, from the initial concept born in the early '60s through the phenomenal GI Joe renaissance of the '90s, GI Joe takes us behind the scenes with the people who made it all happen. Featuring over 200 color photographs showing early prototypes, sketches, rare items, and more, including many Hasbro archival shots never before published, this is the ultimate book for fans and collectors everywhere. Brought to life in the words of the inventors, artists, and executives who helped create the original hero, here are all the memories -- from GI Joe's tough scar to his revolutionary kung-fu grip. A rare account of the making of an American icon embraced around the world, GI Joe proves that old soldiers never die, they just keep on selling.
1997 Hasbro, Inc. All Rights Reserved. GI Joe, the logo, and all group, character, and vehicle names are trademarks of Hasbro, Inc. Used with permission.
Masterpiece Edition is a trademark of Chronicle Books. All Rights Reserved