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Relationship Management for Everyone:…

Relationship Management for Everyone: Techniques for Guiding Clients to…

by Steven E. Little

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Amazon.com Product Description (ISBN 0971856907, Paperback)

Relationship management is a concept that has been manipulated and twisted to a point that its value has been lost to many companies. Unlike recent fads (Customer Relationship Management or even the more trendy eCRM or iCRM), the approach outlined in this book doesn’t require a massive underlying software installation, or a staff that tracks every client contact. In fact, this book proposes that relationship management has nothing to do with technology and everything to do with vision and helping customers achieve things that they otherwise had no hope of achieving.

This book makes relationship management techniques accessible to everyone. The techniques are not hidden behind technology forays, ivory towers, or the dungeons of unfinished projects. Instead, the techniques are presented as series of easily digestible sections. Each section fits within a traditional (101–401) training structure and is reasonably self-contained. You can find relevant materials quickly and use the book as a handy reference.

(retrieved from Amazon Thu, 12 Mar 2015 18:17:31 -0400)

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