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Loading... The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through…by C. K. Prahalad
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will love Sign up for LibraryThing to find out whether you'll like this book. the best part of the book was the first couple of chapters. But it got very repetitive. (  ) rchase | Dec 11, 2009 |  New Thinking; New Markets Prahalad challenges readers to stop thinking of the poor as victims and a burden to society. The University of Michigan business professor argues that if business leaders begin to think of them as resilient and creative entrepreneurs and value-conscious consumers, new opportunities will present themselves. Four billion poor, he argues, can be the next engine for a growing round of worldwide trade and prosperity. This innovative to poverty will create opportunities for the poor by offering them choices and encouraging self-esteem. Illustrating his message with a wealth of case studies, Prahalad demonstrates how this can be done profitably by: • Challenging your assumptions about bottom of the pyramid markets. • Unlocking what he calls the “poverty penalty.” • Delivering dignity, enablement and choice rather than just products. The author argues persuasively that with the private sector leading this change will result in real strides in job creation and services for the poor rather than rhetorical flourishes. (  ) PointedPundit | Mar 25, 2008 | Long term economics - over a plea for markets. muir | Dec 7, 2007 |  no reviews | add a review
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It is being done-profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.
In the book and accompanying CD videos, Prahalad presents...
Why what you know about BOP markets is wrong A world of surprises-from spending patterns to distribution and marketing
Unlocking the "poverty penalty"
The most enduring contributions your company can make Delivering dignity, empowerment, and choice-not just products
Corporations and BOP entrepreneurs Profiting together from an inclusive new capitalism
"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability." Bill Gates, Chairman and Chief Software Architect,Microsoft
"The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you." Madeleine K. Albright, Former U.S. Secretary of State
"Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld." Christopher Rodrigues, CEO, Visa International
"An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor." Mark Malloch Brown, Administrator, United Nations Development Programme
(retrieved from Amazon Fri, 24 Apr 2009 07:58:19 -0400)
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