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Loading... Bait and Switch: The (Futile) Pursuit of the American Dreamby Barbara Ehrenreich
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will love Sign up for LibraryThing to find out whether you'll like this book. Dull reading, not nearly as good as Nickle and Dimed There was a lot of buzz about Barbara Ehrenreich's earlier book, Nickel and Dimed, in which she tried to survive on minimum wage. In the case of that book, the 'fun experiment' aspect of it turned me off, and I never picked it up. Bait and Switch called to me from a friend's bookshelf one lazy morning in a guest room, though, and I finished it by that night. If nothing else, Ehrenreich has narrative flair. In Bait and Switch, Ehrenreich spends several months attempting to find a white collar job with some responsibility paying more than $50,000 per year. A professor and journalist by trade, she limits herself to careers with only a tangential connection to her real-life experience, so that she won't be recognized. Thus, she ends up with a mostly fictional, slightly sparse PR resume. As an older woman, the contrived aspects of her experiment definitely affect her job search negatively, and this reality troubles the book from beginning to end. However, the book has some plus sides. It reads like fiction and completely sucked me in. Not to say that some parts didn't drag - in fact, very little actually happens in this book - but it has the same allure as some (well-done) reality TV. As the reader, I felt like I was watching Ehrenreich try and fail to be me. She's exposing the white collar world to, well, white collar readers. What reader of this book hasn't searched for a job on the internet, exposed themselves to recruiters or attempted to network? In this way, it felt a little like a personal pity party - "Thanks, Barbara. I know! It's tough out there! You're telling me!" At the same time, it does expose some of the ironies of the middle income professional - the lack of representation for white collar workers, for example, in a world of gargantuan corporate entities. All in all, a worthwhile read, although perhaps not one of the great feats of exposee journalism. This is an easy-read as Ehrenrich takes her Studs Terkel activism to dissect corporate downsizing. Her breezy style lends itself to her quirky humor and insightful dissection of the coaches, presenters, contact, and job offers she gets as she goes underground to research job-hunting as a pretend candidate. She relates the difficulty of actually finding gainful employment for those who did everything right, kept the act together, went to college, and pursued the American Dream. This book would no doubt be a great solace for anyone realizing the bait and switch, and loss of the American Dream, throughout the Clinton 90s. The "experiment" in this one isn't as well designed as Nickel and Dimed, and the implications not as chilling, but Ehrenreich's clear and engaging writing is just as strong. There is something about the way that she expresses herself that allies the reader and makes you want to keep following her story. Sadly, I think the formula of creating a charade to get the inside scoop on ways of life fell a bit short here. Still, it is worth reading to get Ehrenreich's perspectives and to understand a little more how hard it is to break into business. no reviews | add a review
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Questions for Barbara Ehrenreich
Through over three decades of journalism and activism and over a dozen books, Barbara Ehrenreich has been one of the most consistent and imaginative chroniclers of class in America, but it was her bestselling 2001 book, Nickel and Dimed, a undercover expose of the day-to-day struggles of the working poor, that has been the most influential work of her career. Now, with Bait and Switch, she has gone undercover again, this time as a middle-aged professional trying to get a white-collar job in corporate America. We asked her a few questions about what she found:
Amazon.com: Your previous book, Nickel and Dimed, became a blockbuster bestseller with a classic "there but for the grace of God go I" liberal message just when the general political mood of the country seemed to be going in a very different direction. Why do you think it struck such a chord? What sorts of reactions have you gotten to it over the past four years?
Barbara Ehrenreich: A lot of Nickel and Dimed readers are people who regularly inhabit the low-wage work world, and many of them write to tell me that the book affirmed their experience and made them feel less alone and ignored. Other readers though, are affluent people who write to say I opened their eyes to a world they'd been unaware of. For those people, I think one appealing feature of Nickel and Dimed is that it's a personal narrative that gives them a look at lives lived at the margins of their own. The most gratifying response has been from people who tell me the book inspired them to become activists for things like a living wage or affordable housing.
Amazon.com: At what point did you realize that your new book, Bait and Switch, in which you went undercover again, this time to tell a story of working in corporate America, was instead becoming one of not working in corporate America? Is that the story you expected to tell?
Ehrenreich: My initial aim was not "to tell a story of working in corporate America" but to try to understand the human underside of corporate America--the job insecurity, the constant layoffs and downsizings that now occur even in the best of times. I expected to get a job and hence an inside view, but I always knew that that would be very difficult. After about 4-5 months of job searching, I began to get seriously discouraged, but I also came to understand that a fruitless search is in fact a very common experience. After all, today 44 percent of the long-term unemployed are white collar folks--an unusually high percentage. It's their world I entered, and their story that I tell in Bait and Switch.
Amazon.com: For someone with a white-collar career, you didn't have much experience in corporate culture before you attempted to join it for this book. What surprised you the most about what you found?
Ehrenreich: What surprised me most, right from day one of my job search, was the surreal nature of the job searching business. For example, everyone, from corporations to career coaches, relies heavily on "personality tests" which have no scientific credibility or predictive value. One test revealed that I have a melancholy and envious nature and, for some reason, was unsuited to be a writer! And what does "personality" have to do with getting the job done, anyway? There's far less emphasis on skills and experience than on whether you have the prescribed upbeat and likeable persona. I kept wondering: Is this any way to run a business? I was also surprised--and disgusted--by the constant victim-blaming you encounter among coaches, at networking events for the unemployed, and in the business advice books. You're constantly told that whatever happens to you is the result of your attitude or even your "thought forms"--not a word about the corporate policies that lead to so much turmoil and misery.
Amazon.com: You seemed to make much closer ties with your fellow workers in Nickel and Dimed than you did on the white-collar job hunt. What was different this time?
Ehrenreich: You're right--there is a difference. But it's not so much a matter of personalities as it is about two different worlds. There's a lot of camaraderie in the blue-collar world I entered in Nickel and Dimed. People help each other and look out for each other; they laugh together--often at the managers. The white-collar world doesn't encourage camaraderie, far from it. There it's all about competition and fear--of losing one's job, for one thing. Other people are seen as sources of contacts or tips, at best; as competitors or rivals, at worst. And among the unemployed add shame and a sense of personal failure, the constant message that it's all your own fault. All this discourages any solidarity with others or real openness.
Amazon.com: God forbid anyone would come to your book as a guide for finding a white-collar job, but what advice would you give to someone in the shoes you put yourself in: a middle-aged professional woman, in fear of falling irrevocably out of touch with the world of the regularly employed?
Ehrenreich: You don't think I'd make a good career coach? OK, but I have three pieces of advice for the middle-aged, middle-class job seeker anyway:
One, be very careful how you spend your money and time. Since the mid-90s, a whole industry has sprung up to help--or, depending on your point of view, prey upon--white-collar job seekers. The "professionals" in this business are usually entirely unlicensed and unregulated. Also, watch out for events billed as "networking" opportunities that really have another agenda--like recruiting you into expensive coaching or proselytizing you into a particular religion.
Two, don't count on the internet job sites to find you a job or even an interview. On any of these sites, your resume will be competing with hundreds of thousands of others, and most large companies today don't even bother reading online resumes; they have computer programs scan them for keywords (and you won't know what those keywords are.)
Three, and most important: stop believing that it's your own fault. That's the first step to recognizing the common problems facing white-collar workers and responding to them. I'd be thrilled if this book, like Nickel and Dimed, also inspires readers to get involved and become active in efforts to make life a little easier for the growing numbers of people who are unemployed, underemployed, or anxiously employed. What could they do? Lobby for universal health insurance that's not tied to a job, for example. Fight for extended unemployment benefits. Raise their voices to complain about corporate tax breaks and subsidies that are justified in terms of "job creation" but often go to companies that are busy laying people off. One major reason job loss is so catastrophic is that we just don't have much of a safety net in this country. That has to change, and who's going to make it change, if not people like those I met in Bait and Switch? I've got a new website, barbaraehrenreich.com, and I'd like to hear from readers--both their stories and their ideas for how to take action.
Classic Ehrenreich


(retrieved from Amazon Fri, 24 Apr 2009 07:58:10 -0400)
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Still, there is something to be said for the outsider's perspective. It can create interesting narrative possibilities. Sadly, that's not really evident in Bait and Switch. Ehrenreich never really cracks into the corporate world, never quite looses her academic perspective on her subjects. If she had been willing to dedicate another year to the experiment, she might have had something great-but I can't fault her too much for cutting the experiment short and writing with what she had. A bit shallow, a bit slow, but her characteristic humour shines through. (