HomeGroupsTalkZeitgeist
Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Branded Customer Service: The New…
Loading...

Branded Customer Service: The New Competitive Edge

by Janelle Barlow, Paul Stewart

MembersReviewsPopularityAverage ratingConversations
331338,203 (3)None

None.

None
Loading...

Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

From OCLC World Cat
Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service.
  COREEducation | Jan 5, 2015 |
no reviews | add a review

» Add other authors

Author nameRoleType of authorWork?Status
Janelle Barlowprimary authorall editionscalculated
Stewart, Paulmain authorall editionsconfirmed
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Important places
Important events
Related movies
Awards and honors
Epigraph
Dedication
First words
Quotations
Last words
Disambiguation notice
Publisher's editors
Blurbers
Publisher series
Original language

References to this work on external resources.

Wikipedia in English

None

Book description
Haiku summary

No descriptions found.

Janelle Barlow and Paul Stewart show that delivering on-brand service - service that supports and extends a company's brand - can provide enormous competitive advantage.

» see all 2 descriptions

Quick Links

Swap Ebooks Audio
1 avail.
3 wanted

Popular covers

Rating

Average: (3)
0.5
1
1.5
2 1
2.5
3 1
3.5
4 1
4.5
5

Is this you?

Become a LibraryThing Author.

 

You are using the new servers! | About | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 116,925,774 books! | Top bar: Always visible