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"In this stimulating book Alan Bartram sets the current publishing scene in the context of the best practice of the last fifty years. While emphasising that a satisfying book is the result of teamwork between author, editor, designer and printer, it is mainly concerned with their design. Tschichold, Schmoller and others, in the first twenty-five years of the period examined here, created books which were not only elegant, but had high standards of readability and straightforward communication. Much has changed, but such elementary requirements for good bookmaking are as relevant today as they ever were."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved