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Loading... How We Decideby Jonah Lehrer
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will love Sign up for LibraryThing to find out whether you'll like this book. Fantastic book, really distilled a lot of the research in the field into very easy to understand stories..would highly recommend to anyone interested in the field./  gordon2112 | Dec 18, 2009 |  PennyMck | Dec 17, 2009 | A look at the physiological and psychological process of decision making, from the simple to the complex. Replete with examples, and well written, this book is thought provoking as well as highly engaging and almost impossible to put down. While I may not make better decisions for having read this book, at least I have a better understanding of how - and why - I make the decisions I do. I've passed this book along to two people already, who have also both loved it. Well recommended. (  ) Meggo | Nov 8, 2009 | Wonderful book! Really gave me understanding into how my own decision process works, which will help me make better decisions in the future. ( ) sunnydale | Oct 26, 2009 | Great storytelling, nice cases, not too heavy on the science. (  ) miha | Oct 14, 2009 |  no reviews | add a review
Amazon.com Product Description (ISBN 0618620117, Hardcover)The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better? (retrieved from Amazon Fri, 24 Apr 2009 07:58:09 -0400) The first test round has been closed. Visit the Open Shelves Classification group for details. |
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