I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com. ( )

Based on the references to this that I've seen in other books and elsewhere, this book is now a classic. Cialdini describes 6 weapons of influence: reciprocation, consistency, social proof, liking, authority, and scarcity. His approach uses a perfect balance of academic research, real situations, and pragmatic advice. ( )

This book was recommended to my by a collegue & friend. We are working in the field of online community management.

Mr Cialdini shares a lot of stories and thoughts on the subject at hand. Each "technique" is backed by examples and narrated studies (complete with references). In contrast to other books on this subject is seems very well recherched and is, despite the topic, fun to read. ( )

This is a very interesting book to read. I'll definitely want a copy of it on my bookshelf, next to Aldous Huxley's "Brave New World Revisited", also another good on how people's minds can be manipulated.

Human beings use a number of heuristics to simplify our decision-making processes. Unfortunately, these heuristics can be exploited by other people for personal gain. Cialdini describes how people can be influenced to do things contrary to their own best interests by describing a series of psychology experiments that have been conducted by him as well as other psychologists. He also offers some strategies for defence against unwanted influence. ( )