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Influence: The Psychology of Persuasion…
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Influence: The Psychology of Persuasion (Collins Business Essentials) (original 1984; edition 2009)

by Robert B. Cialdini PhD (Author)

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2,818353,265 (4.23)9
Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.… (more)
Member:NeoWayland
Title:Influence: The Psychology of Persuasion (Collins Business Essentials)
Authors:Robert B. Cialdini PhD (Author)
Info:HarperCollins e-books (2009), Edition: Revised, 334 pages
Collections:Your library
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Influence: The Psychology of Persuasion by Robert B. Cialdini (Author) (1984)

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» See also 9 mentions

English (33)  Russian (1)  Spanish (1)  All languages (35)
Showing 1-5 of 33 (next | show all)
Book with rich info. However, the book is pretty long winded on some topics and short on others.

4.5 stars ( )
  Wendy_Wang | Sep 28, 2019 |
Powerful, insightful book on marketing from the perspective of the buyer. As an author, I had difficulty trying to identify my core readership. This book helped and I discovered my most-devoted fans were not the demographic I had imagined. This book delivers practical techniques and tips on identifying and reaching your buyers (readers). ( )
  JoniMFisher | Sep 19, 2019 |
Very insightful. ( )
  StevenJohnTait | Jul 29, 2019 |
The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrative, the author has at times over-communicated or repeatedly emphasized a particular phrase often to benefit of the reader.
As a reader, you may feel that you already know some of these tricks of the trade, but then author brings out specific edge cases where a particular influence approach may fail because you just are trying to blindly apply the technique without understanding those edge cases.
A must-read book for anyone looking to come across as a person who gets the buy-ins she or he wants. Obviously, a mere reading of this book won't make you a master. But taking specific notes and applying them in your real life is what matters. ( )
  Varun.Sayal | Nov 15, 2018 |
Book with rich info. However, the book is pretty long winded on some topics and short on others.

4.5 stars ( )
  Jason.Ong.Wicky | Oct 9, 2018 |
Showing 1-5 of 33 (next | show all)
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» Add other authors (3 possible)

Author nameRoleType of authorWork?Status
Cialdini, Robert B.Authorprimary authorall editionsconfirmed
Noferi, GabrieleTranslatorsecondary authorsome editionsconfirmed
Quadrio, AssuntoForewordsecondary authorsome editionsconfirmed
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This book is dedicated to Chris, who glows in his father's eye.
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I can admit it freely now.
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After a suicide has made front-page news, airplanes - private planes, corporate jets, airliners - begin falling out of the sky at an alarming rate. (pp. 143-4)
Our best evidence of what people truly feel and believe comes less from their words than from their deeds. Observers trying to decide what a man is like look closely at his actions. What the Chinese have discovered is that the man himself uses this same evidence to decide what he is like. His behavior tells him about himself; it is a primary source of information about his beliefs and values and attitudes. Understanding fully this important principle of self-perception, the Chinese set about arranging the prison-camp experience so that their captives would consistently act in desired ways. Before long, the Chinese knew, their actions would begin to take their toll, causing the men to change their views of themselves to align with what they had done. (pp. 75-6)
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